In short
Bonito Foundation is a nonprofit operating in the intersection of football, social impact and technology. We build platforms, tell stories and develop projects for people and organizations using football to create positive change.
About us
About Bonito Foundation
Football has the power to make the world better.
We're here to make sure it does.
The Beautiful Game
Why football matters
Vision
A world with peaceful and sustainable societies, where football plays a part in helping people to live happy and healthy lives while helping the planet to regenerate.
Mission
Bonito should contribute to increased and better engagement in the football sector, helping it improve its efforts to support the global field of Sport for Development and Peace (S4D).
How we play
Our game model
Four principles guide everything that we do.
How we operate
A nonprofit with startup agility
Bonito is a young Swedish nonprofit built with startup agility. We are digital-first, curious and willing to build, test, listen and improve, while keeping the accountability and long-term purpose of a nonprofit.
Our work is grounded in human rights, children’s rights and safeguarding. Bonito is independent and unaffiliated with any political party or religion, and we are a member of the United Nations Football for the Goals initiative.
Who we are
Built by people from different sides of the game
Bonito was founded by Jamie Laflamme-Elovsson and Per Sandström, bringing together experience from Sport for Development, coaching, storytelling, digital product development, strategy and football.
Jamie Laflamme-Elovsson
Jamie has worked across sport and social impact for more than 15 years, including with UN Sport and the Johan Cruyff Institute, and continues to work as a coach and Sport for Development practitioner.
Per Sandström
Per has more than 25 years of experience in the digital industry, including product, user experience and strategy, alongside years of coaching youth football.
Jamie Laflamme-Elovsson
Jamie has worked across sport and social impact for more than 15 years, including with UN Sport and the Johan Cruyff Institute, and continues to work as a coach and Sport for Development practitioner.
Per Sandström
Per has more than 25 years of experience in the digital industry, including product, user experience and strategy, alongside years of coaching youth football.
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Facts and details
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