


This week, we put football on the impact agenda at Norrsken Impact Week in Barcelona.
Organised by Norrsken, Impact Week brings together founders, funders, thinkers and doers to tackle some of the world's biggest challenges and accelerate solutions for people and planet.
The week was packed with events, and I had the pleasure of joining a side-event panel hosted to discuss community engagement, partnerships and how football can contribute to a more sustainable world.
Football is obviously a huge global industry. But it's also something much more fundamental: a way to bring people together, create belonging, improve health, open opportunities and strengthen communities.
It was a fantastic week of inspiring conversations, meeting amazing people and, of course, playing some beautiful football!
Looking forward to next year!
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